Acute need
The acute need consists of negative emotions. In your daily business or managing your department, you experience stress or anxiety. You are very restless because you do not have current steering information. So there is an immediate need for more information and you feel it.
Latent need
You don't actually feel the latent need. You are doing a nice business or managing your department and everything seems to be going fine. You don't know you have a need for an organizational or management dashboard. In this form, you don't know you have the need until you start experiencing it. In other words, you are "unaware. Only when you gain insight into the kpi's of your objective are you going to experience the benefit. And perhaps based on that, make different choices in managing your organization or department.