Things are going so well, aren't they?
As an entrepreneur, are you satisfied because you had an excellent result over the past year? But what if your financial result had been 5% higher because you had not incurred unnecessary advertising costs? How many euros would this have added?
Managing ROI Marketing Costs
Managing your ROI of your marketing costs properly can save you a lot of money. For example, a detailed ROAS analysis on your Google Ads campaigns can contribute to this. I regularly see that little attention is paid to this or that it is not properly managed. For example, your Google Ads specialist focuses mainly on CTR and conversion rate, but he or she does not take your specific purchasing margins into account. A missed opportunity and a waste of your results!